China unveils 2026-2030 advertising industry plan, targets around 10 pct annual growth
China has issued a development plan for the advertising industry during the 15th Five-Year Plan period (2026-2030), setting an average annual growth target of around 10 percent for the sector.The plan, jointly released by the State Administration for Market Regulation and six other authorities, aims to achieve sustained improvement in the quality of advertising businesses, greater investment in research, development and creativity, and significantly enhanced digital and intelligent capabilities.